How to sell well? Packaging provides complete information for customers who encounter it, that is, the "four forces of packaging" are clear and powerful. From attracting attention, connecting needs, highlighting differences to eliminating caution, we can make sales barrier-free, unless customers don’t need this product.
The sales information conveyed by the packaging design should be conveyed completely in place at one time in terms of structure. At the same time, different situations are different. If it is a new category, packaging communication is the value of the category, triggering demand. If it is an old brand, brand differences and personality are the reasons for purchase; if the sales environment is a typical traditional e-commerce and interested e-commerce, then brand recognition is the key point.
Easy to remember, that is, the packaging is impressive in some aspects, sometimes it is the brand name, sometimes it is the product shape, or the color block, or it is innovative categories, new features, and new advantages. In short, a packaging design must have at least one bright spot to be remembered. If a brand is clear and easy to remember, it is easy for the brand to leave a mark and accumulation in the minds of customers, forming brand equity and mental pre-sales.
What is good communication, how to achieve good communication, is that the product is good, easy to remember, naturally good communication, and customers are willing to communicate. Easy to remember is a condition for easy spread. Products that bring happiness and satisfaction to customers, are willing to share with friends, or are topical or worthy of showing off, are the foundation of good communication. If good communication can be achieved, packaging can further accumulate brand equity, thereby achieving the best-selling and regular sales of the brand. The "Three Goods" standards of "good sale", "easy to remember" and "good transmission" are universal standards for good packaging, which are practical and effective. If these three points are achieved, the packaging will not be bad.
After some packaging design works are released, why do they feel "empty" and psychological emptiness, that is, do not establish a clear purpose and effect for the packaging, and understand the packaging design as beauty and aesthetics? Therefore, packaging design is a commercial activity, not a pure aesthetic activity. Only good packaging can achieve commercial purposes such as selling goods.